Tingbin Tang
User Control v.s. User Burden
User control has been one of the top 10 UX design principles and recognized by the whole industry. Jakob Nielsen’s third usability...
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Tingbin Tang
- May 13, 2021
- 5 min
Enhanced Design Thinking Process
In the design world, we always value the Design Thinking process which was started at Stanford D School. The Design Thinking process...
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Tingbin Tang
- Jun 12, 2019
- 8 min
When "social" is a verb
Human is a social being. Since primitive society, human need others to survive. Even today, in order to solve more and more complicated...
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Tingbin Tang
- Jan 10, 2019
- 10 min
Social, Viral, and Fun
Interact with Customers, Achieve Fission Growth It’s known that China mobile internet services have been leading the world, and people...
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Tingbin Tang
- Nov 20, 2018
- 6 min
Relevance V.S. Novelty
Why YouTube intelligent has driven me nuts No matter it is a web 1.0 or web 2.0 platform, with time going on, it becomes heavier, rich...
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Tingbin Tang
- Nov 13, 2018
- 7 min
Triangular Theory of Love Between Customers and Products
Triangle is the strongest shape found in nature; for love, a consummate love got to have intimacy, passion, and commitment three...
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Tingbin Tang
- Oct 30, 2018
- 7 min
Design an Effective Cart
It might be hard to believe that the average shopping cart abandonment rate is about 69.89% on PC and 78% on mobile.” (Source:...
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Tingbin Tang
- Oct 12, 2018
- 10 min
Korean Customers & City First Impression
My first trip to South Korea, I stayed over a month. It was a business trip, but as a user centered designer, I tried to understand...
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Tingbin Tang
- Sep 7, 2018
- 4 min
Segment target market with right factors of PEOPLE instead of “jobs to be done”
“About 95 percent of new products fail. The problem often is that their creators are using an ineffective market segmentation mechanism,...
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Tingbin Tang
- Aug 16, 2018
- 7 min
Browse, Index, Search, and Consult
With e-commerce becomes more and more popular and become part of people’s daily life, it brings lot conveniences to consumers, that they...
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Tingbin Tang
- Aug 12, 2018
- 5 min
“Do not make me think” V.S. “Do not make me distracted”
It seems “do not make me think” has become a “common sense” for user experience design, and there are not much people even question about...
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Tingbin Tang
- Jul 19, 2018
- 12 min
Understand China e-commerce from user demographic
According to eMarketer, China is the largest e-commerce market in the world, which is $1.94 trillion. Even though U.S. market is ranked...
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Tingbin Tang
- Jan 28, 2018
- 13 min
Challenges for sharing experiences platform
Since Airbnb and Uber, sharing economy has become a hot topic, and many startups have been starting to work on this field in order to...
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Tingbin Tang
- Oct 3, 2017
- 3 min
Help the poor with a job opportunity — Gopackup
Many people are saying, you cannot just give the poor money, that would not actually solve their problem; then what is the best way to...
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Tingbin Tang
- Jun 7, 2017
- 5 min
Increasing Social Gravity With Nearal App
According to Wikipedia, Gravity, also known as weight, is a natural phenomenon by which all things with mass or energy are brought toward...
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Tingbin Tang
- May 28, 2017
- 2 min
A new angle of perspective to tour a city
When people tour a city, they see the surface of the place; for travelers, it is so hard for them to really get into a local destination....
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Tingbin Tang
- May 28, 2017
- 3 min
A new way to travel and social
Travel should NOT be just walk around and seeing the sceneries; but making local friends, chatting and knowing more about local people...
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Tingbin Tang
- Sep 18, 2015
- 5 min
Successful Entrepreneurs Brainwash?
Several months ago, I was invited to an entrepreneurship program at my graduate school to be a mentor. We had a panel discussion, I was...
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Tingbin Tang
- Apr 7, 2008
- 6 min
New Girl Dora’s Story ------- A New Interpretation of Freud’s Theory
When I first time looked at the art works of Zheng Wang, I saw a new Dora girl’s story, interpreting Freud’s theory about sex and human...
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Tingbin Tang
- Nov 25, 2007
- 6 min
Da Vinci, Role Model for Designers
Whenever talking about Leonardo da Vinci, people will think of his paintings, the Mona Lisa, the Last Supper, and so on and so forth. But...
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ABOUT TINGBIN TANG
As a designer, I have been trained to creatively solving problems through the design process, which is: research, ideation, prototyping, and testing. And I am happy to apply such process and methodologies into different fields on different projects; from consumer electronics to automobiles; from furniture to jewelry; from websites to mobile apps; from service design to social innovation.
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