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Tingbin Tang
Jul 22, 20216 min read
User Control v.s. User Burden
User control has been one of the top 10 UX design principles and recognized by the whole industry. Jakob Nielsen’s third usability...
314 views0 comments
Tingbin Tang
May 13, 20215 min read
Enhanced Design Thinking Process
In the design world, we always value the Design Thinking process which was started at Stanford D School. The Design Thinking process...
544 views0 comments
Tingbin Tang
Jun 12, 20198 min read
When "social" is a verb
Human is a social being. Since primitive society, human need others to survive. Even today, in order to solve more and more complicated...
256 views0 comments
Tingbin Tang
Jan 10, 201910 min read
Social, Viral, and Fun
Interact with Customers, Achieve Fission Growth It’s known that China mobile internet services have been leading the world, and people...
103 views0 comments
Tingbin Tang
Nov 20, 20186 min read
Relevance V.S. Novelty
Why YouTube intelligent has driven me nuts No matter it is a web 1.0 or web 2.0 platform, with time going on, it becomes heavier, rich...
168 views1 comment
Tingbin Tang
Nov 13, 20187 min read
Triangular Theory of Love Between Customers and Products
Triangle is the strongest shape found in nature; for love, a consummate love got to have intimacy, passion, and commitment three...
679 views0 comments
Tingbin Tang
Oct 30, 20187 min read
Design an Effective Cart
It might be hard to believe that the average shopping cart abandonment rate is about 69.89% on PC and 78% on mobile.” (Source:...
198 views0 comments
Tingbin Tang
Oct 12, 201810 min read
Korean Customers & City First Impression
My first trip to South Korea, I stayed over a month. It was a business trip, but as a user centered designer, I tried to understand...
263 views0 comments
Tingbin Tang
Sep 7, 20184 min read
Segment target market with right factors of PEOPLE instead of “jobs to be done”
“About 95 percent of new products fail. The problem often is that their creators are using an ineffective market segmentation mechanism,...
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Tingbin Tang
Aug 16, 20187 min read
Browse, Index, Search, and Consult
With e-commerce becomes more and more popular and become part of people’s daily life, it brings lot conveniences to consumers, that they...
136 views0 comments
Tingbin Tang
Aug 12, 20185 min read
“Do not make me think” V.S. “Do not make me distracted”
It seems “do not make me think” has become a “common sense” for user experience design, and there are not much people even question about...
133 views0 comments
Tingbin Tang
Jul 19, 201812 min read
Understand China e-commerce from user demographic
According to eMarketer, China is the largest e-commerce market in the world, which is $1.94 trillion. Even though U.S. market is ranked...
238 views0 comments
Tingbin Tang
Jan 28, 201813 min read
Challenges for sharing experiences platform
Since Airbnb and Uber, sharing economy has become a hot topic, and many startups have been starting to work on this field in order to...
64 views0 comments
Tingbin Tang
Oct 3, 20173 min read
Help the poor with a job opportunity — Gopackup
Many people are saying, you cannot just give the poor money, that would not actually solve their problem; then what is the best way to...
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Tingbin Tang
Jun 7, 20175 min read
Increasing Social Gravity With Nearal App
According to Wikipedia, Gravity, also known as weight, is a natural phenomenon by which all things with mass or energy are brought toward...
127 views0 comments
Tingbin Tang
May 28, 20172 min read
A new angle of perspective to tour a city
When people tour a city, they see the surface of the place; for travelers, it is so hard for them to really get into a local destination....
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Tingbin Tang
May 28, 20173 min read
A new way to travel and social
Travel should NOT be just walk around and seeing the sceneries; but making local friends, chatting and knowing more about local people...
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Tingbin Tang
Sep 18, 20155 min read
Successful Entrepreneurs Brainwash?
Several months ago, I was invited to an entrepreneurship program at my graduate school to be a mentor. We had a panel discussion, I was...
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Tingbin Tang
Apr 7, 20086 min read
New Girl Dora’s Story ------- A New Interpretation of Freud’s Theory
When I first time looked at the art works of Zheng Wang, I saw a new Dora girl’s story, interpreting Freud’s theory about sex and human...
22 views0 comments
Tingbin Tang
Nov 25, 20076 min read
Da Vinci, Role Model for Designers
Whenever talking about Leonardo da Vinci, people will think of his paintings, the Mona Lisa, the Last Supper, and so on and so forth. But...
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