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  • Writer's pictureTingbin Tang

Being a designer is about knowing the art of problem-solving

Astha Hemant | Posted on Thursday, July 8,2021 10:00 EducationTimes

Good pay packages, work flexibility and creativity make students choose design as a career option

As per a 2021 KPMG India report on the future of creative jobs, the design industry and professionals are at the forefront of reimagining the way every product and experience is developed.

The need for personalisation, increased online activities and technology like virtual reality and 3D printing have prompted designers to leverage user-centric data for better product development. Skills including research, prototyping and testing make a designer.

A lean hire period during the pandemic has not affected demand for design professionals. The world has shifted to a virtual mode, and organisations are hiring user experience analysts, UI/UX designers, graphic designers, and design application consultants, among others.

Few newer job profiles emerging in design include user research, digital product designer, information architect, usability analyst, voice interface designer, design strategist and creative technologist.

Tingbin Tang is an award-winning designer, a serial entrepreneur and a global design educator, with over two decades of design experience across continents. As the new dean, School of Design, Pearl Academy, he shares his unique viewpoint.

“Design education is about researching the target consumers, applying creativity to solve issues, creating prototypes and testing them as a solution. Designing is a horizontal field, requiring students to learn many skills. Besides technical knowledge, a designer has to know the market’s psychology. More than one product, a designer deals with mass markets. Making functional products, across categories, is the key aspect of design today,” says Tang, a global design educator.

A misconception about the field of design is that it is only tech-driven. “The job of a designer is to understand human emotions and transcend these into products that help solve an issue,” shares Tang.

Manvendra Shukul, CEO and co-founder of Lakshya, a game art creation company, says that today, an increasing number of students realise the need to study design.

“Indian parents push kids towards engineering. But, with technology and artificial intelligence (AI) on the fore, one irreplaceable skill today is creativity. A designer requires a combination of future-ready skills, including compassion to develop winning strategies for consumers,” says Shukul.

Yashu Maitreyi, a web designer feels that there are no rights or wrongs in designing. “My parents pushed me towards becoming an engineer, but web designing is a passion. After few years as an engineer, I took on a part time course to understand design basics, and learnt skills I feel are important for personal and professional growth.”

Maitreyi is happy with his decision to follow his passion and become a designer, as his current salary is competitive and he has the option to be professionally creative.

A tech-based era requires companies to offer impressive salaries to graduate and post-graduate design students, making the field attractive. Design is presumed to be one of the least probable professions to get affected by automation, continuing to evolve into a hybrid industry that is considered technical and creative, adds Tang.

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