Notes and case studies on product design, visual communication, technology and society.https://tingbin-blog.vercel.app/https://tingbin-blog.vercel.app/post/visual-communication-is-a-racing-of-time/https://tingbin-blog.vercel.app/post/visual-communication-is-a-racing-of-time/It only takes 1/10 of a second for people to make a snap judgment, according to a research and experiments by Princeton researchers. Which means, with just 50 milliseconds (ms), a potential customer or user will form an opinion about your product, no matter it is an mobile app or a website or a physical product, and that judgement determines whether they’ll stay or move away. There is another research shows, that people form their first impression within 7 seconds. Their brains make quick computThu, 09 Mar 2023 00:00:00 GMThttps://tingbin-blog.vercel.app/post/winning-through-caring-a-harbor-to-dock-hearts/https://tingbin-blog.vercel.app/post/winning-through-caring-a-harbor-to-dock-hearts/Mental health has been a serious issue; globally, about 1 billion people are suffering from mental illness. It is a big market (unfortunately), and there are also many tech solutions already in the market. However, most are positioning themselves as a marketplace, simply listing the therapists or psychiatrists on their website/mobile app, then connecting patients with such professionals for virtual therapy, etc. Which, I think are not actually solving the problem. Such platforms should not positThu, 19 Jan 2023 00:00:00 GMThttps://tingbin-blog.vercel.app/post/traveler-centered-product-strategy-and-design/https://tingbin-blog.vercel.app/post/traveler-centered-product-strategy-and-design/My design proposal for a travel booking appThere were some travel sites, almost dominate the online travel booking market in the past, but their products seems have been acting slowly to keep up with the time change, which are not just as ugly as 20 years ago, but also boring, no engagement, and lack of understanding of traveler's needs at modern era. As a result, they are losing market shares. Their past successes have become their burden, the products are just so conservative in taking new innSun, 18 Dec 2022 00:00:00 GMThttps://tingbin-blog.vercel.app/post/design-for-both-findability-and-discoverability/https://tingbin-blog.vercel.app/post/design-for-both-findability-and-discoverability/Findability and discoverability sound “the same” but are actually different. Findability refers to if users are able to easily find the content they are looking for, which means, the user already has something in mind. Discoverability refers to if the platform is able to provide users with content that users might be interested, but they may not even know this type of content exists or has no previous knowledge about it. With platforms become heavier and heavier, these two issues have become quiTue, 06 Dec 2022 00:00:00 GMThttps://tingbin-blog.vercel.app/post/avoid-information-overload-keep-users-away-from-brain-fog/https://tingbin-blog.vercel.app/post/avoid-information-overload-keep-users-away-from-brain-fog/We are living in an information era; technologies have brought people with convenience yet more workload. Nowadays, most people would have to process and deal with much more information than before. In this case, when we are designing a product/system, we will try to avoid unnecessary information load, but only deliver the most important message, to make users easily perceive, and take the right action as needed, hence keep users away from brain fog. I would like to use one of my projects as anThu, 07 Jul 2022 00:00:00 GMThttps://tingbin-blog.vercel.app/post/design-to-combat-human-inertia/https://tingbin-blog.vercel.app/post/design-to-combat-human-inertia/When I look into the dictionary, the definition for "inertia" is a tendency to do nothing or to remain unchanged. As a designer, though our goal is to design a product/system which is user-friendly, that user will fall in love or easy to use. However, actually, many times, our job is to fight with human's inertia. When I was designing the app for diabetics, in order to help them to manage their glucose readings, I studied about target users' behavior. For those who have type I diabetes, unfortunThu, 03 Feb 2022 00:00:00 GMThttps://tingbin-blog.vercel.app/post/redefine-users-discovering-experience-during-mobile-shopping-coupang-app-redesign/https://tingbin-blog.vercel.app/post/redefine-users-discovering-experience-during-mobile-shopping-coupang-app-redesign/Dictionary.com defines “discovery” as to “see, get knowledge of, learn of, find, or find out; gain sight or knowledge of something previously unseen or unknown”. As an e-commerce platform grow bigger and bigger, such discovery issue will get more and more serious. As I mentioned in another of my articles, users have different ways to “discover” a merchandise on a site, via browse, index, search, consult or show a sample. Browse is a casual way randomly seeing product listings; index go through cThu, 03 Feb 2022 00:00:00 GMThttps://tingbin-blog.vercel.app/post/when-cart-has-been-used-as-an-external-memory/https://tingbin-blog.vercel.app/post/when-cart-has-been-used-as-an-external-memory/Supposedly, a shopping cart is for customers to temporary put in every merchandise before check out; however, it turned out that it is not just a shopping cart. Many customers have been using the shopping cart of a sort of wish list, to keep what he or she is interested in buying but not decided yet. In another word, the shopping cart has been used as a form of external memory, which allows customers to keep those items of interest and be able to easily access later on.During my research, some cFri, 31 Dec 2021 00:00:00 GMThttps://tingbin-blog.vercel.app/post/design-a-service-to-help-people-take-charge-of-their-health/https://tingbin-blog.vercel.app/post/design-a-service-to-help-people-take-charge-of-their-health/Fast food, sugar, stress, lack of sleep and exercises, these factors have causing many people lose a balance in their health. How to provide a service that can help people take charge of their health, this was a what we want to achieve. It is not easy to have people start to manage their health, even some patients. Sometimes unhealthy life style seems quite 'joyful", but to manage means need to put extra effort to exercise, to give up some food, to calculate calories, etc. Why bother? As longWed, 15 Dec 2021 00:00:00 GMThttps://tingbin-blog.vercel.app/post/too-many-choices-can-be-bad-experience/https://tingbin-blog.vercel.app/post/too-many-choices-can-be-bad-experience/Too many choices can be a pain. It is always challenge to design a product for mass market, for different customers may have different needs, hence some business tend to offer as many choices as possible, and called that "customization". Leave the freedom of choices to the customers, but, is that really a good idea? In my opinion, has many options is not a bad thing, but we should NOT bring up all of them and present to the consumers and let them to make a decision. After all, consumers only neeWed, 10 Nov 2021 00:00:00 GMThttps://tingbin-blog.vercel.app/post/user-control-v-s-user-burden/https://tingbin-blog.vercel.app/post/user-control-v-s-user-burden/User control has been one of the top 10 UX design principles and recognized by the whole industry. Jakob Nielsen’s third usability heuristic is also user control and freedom. A lot of companies have been trying to give users enough control when they are using their products; however, to my understanding, some of them may have given users too much control, which turn out to be an extra burden for the users. What is user control? Jakob Nielsen stated his opinion about user control and freedom, whiThu, 22 Jul 2021 00:00:00 GMThttps://tingbin-blog.vercel.app/post/from-duchamp-to-nfts/https://tingbin-blog.vercel.app/post/from-duchamp-to-nfts/A lot of people do not understand contemporary art; a lot of people do not understand NFTs either.Duchamp signed the name "R. Mutt" on a porcelain urinal, named it "Fountain", and it become a representative of contemporary art. But, as a readymade piece, many people do not understand the value of such an art piece, as well as many other contemporary artworks. People may say, I can buy such a piece of product from the merchant myself, and sign a name on it, why would I want to spend tons of moneyWed, 09 Jun 2021 00:00:00 GMThttps://tingbin-blog.vercel.app/post/enhanced-design-thinking-process/https://tingbin-blog.vercel.app/post/enhanced-design-thinking-process/In the design world, we always value the Design Thinking process which was started at Stanford D School. The Design Thinking process includes Empathize, Define, Ideate, Prototype, and Test iteration process, it is a great process and has been popularly applied in many companies and organizations. However, in my opinion, the Design Thinking process started from understanding people to design the solution and test the prototype, it is mainly focused on desirability and functionality; it lacks impoThu, 13 May 2021 00:00:00 GMThttps://tingbin-blog.vercel.app/post/aqoin-chatbot-for-cryptocurrency-services/https://tingbin-blog.vercel.app/post/aqoin-chatbot-for-cryptocurrency-services/No matter how automation has been developed, a lot of people still prefer to directly talk to someone, which is why customer service has still been one of the biggest costs for many businesses. Chatting has more flexibility and makes people feel natural and friendly. As for cryptocurrency and blockchain, even today, it is still quite isolated from normal people. Most people still do not understand it, nor be able to participate. That is why, 10 years ago, my partner Gewei and I had this approachWed, 12 May 2021 00:00:00 GMThttps://tingbin-blog.vercel.app/post/facial-expression-analysis-in-ux-design-research-understanding-user-emotions/https://tingbin-blog.vercel.app/post/facial-expression-analysis-in-ux-design-research-understanding-user-emotions/Disclaimer: This is an article I just requested ChatGPT robot wrote for me. I may write another one by myself in a couple of days so we can compare. User experience (UX) design is all about creating products that meet the needs of users and provide them with a positive experience. One important aspect of UX design is understanding the emotions and behaviors of users, which can be challenging to uncover through traditional research methods. Facial expression analysis is a powerful tool that can hThu, 31 Dec 2020 00:00:00 GMThttps://tingbin-blog.vercel.app/post/shipout-oms-design-use-2c-mindsets-to-design-2b-product/https://tingbin-blog.vercel.app/post/shipout-oms-design-use-2c-mindsets-to-design-2b-product/For consumer products, more and more companies have started to pay a lot of attention to user experience, to make it intuitive and fit its users' habits, which we call it “user-centered” design. However, for 2B products, for the sake of complicated tasks, companies still mainly design it around the job functions and task flows, instead of user flows. Based on my research and project experience, actually, every 2B product will still be used/operated by individual users, and most of them are complThu, 13 Aug 2020 00:00:00 GMThttps://tingbin-blog.vercel.app/post/monopoly-an-experimental-design-education-approach/https://tingbin-blog.vercel.app/post/monopoly-an-experimental-design-education-approach/Design Education is nothing like the education of any other subjects. Other subjects, the graduates will be expected to work in a very vertical industry; however, a designer may work in any industry, target a special group of customers, and solve different problems. Design is a horizontal subject compared to any other subjects. Designers need to know art, so they can design beautiful products; Designers need to know psychology, so they can design user-friendly products; Designers need to know maWed, 15 Apr 2020 00:00:00 GMThttps://tingbin-blog.vercel.app/post/build-your-own-business-circle-with-nearal-app-and-be-your-own-boss/https://tingbin-blog.vercel.app/post/build-your-own-business-circle-with-nearal-app-and-be-your-own-boss/According to data from the Census Bureau’s Annual Survey of Entrepreneurs, firms with fewer than 20 workers made up 89.0 percent of total employer firms. But if we count those non-employer businesses, then this number increased to 98% of total businesses. As Census Bureau’s definitions for nonemployer business, which is the one that has no paid employees, and is subject to federal income taxes. Nonemployer businesses are generally small, such as real estate agents and independent contractors. IThu, 09 Jan 2020 00:00:00 GMThttps://tingbin-blog.vercel.app/post/things-facebook-does-not-know-about-social/https://tingbin-blog.vercel.app/post/things-facebook-does-not-know-about-social/Human is a social being. Since primitive society, human need others to survive. Even today, in order to solve more and more complicated tasks, social needs have become even much stronger.Since the beginning of the internet, people at any other corner of the world are able to connect with each other. Social capability seems to have been enhanced by the technology of the internet, especially when mobile internet become the trend. During the past decades, there were many social networking tools aWed, 12 Jun 2019 00:00:00 GMThttps://tingbin-blog.vercel.app/post/social-viral-and-fun/https://tingbin-blog.vercel.app/post/social-viral-and-fun/Interact with Customers, Achieve Fission GrowthIt’s known that China mobile internet services have been leading the world, and people are seeing so many successful stories. It’s also known that China has a big population market, but not many people really know how the survived/succeed ones achieved their growth among so many copycats. (e.g. over 6,000 group purchasing companies and over 7,000 P2P banking companies…) Now this term becomes popular among Chinese tech companies, “fission growth”.Wed, 09 Jan 2019 00:00:00 GMThttps://tingbin-blog.vercel.app/post/relevance-v-s-novelty/https://tingbin-blog.vercel.app/post/relevance-v-s-novelty/Why YouTube intelligent has driven me nuts No matter it is a web 1.0 or web 2.0 platform, with time going on, it becomes heavier, rich content becomes their treasure but also brings challenge. The challenge is, how to present to the customers with the right content they really want? With machine learning and big data, the system has become more and more intelligent and the platform wants to really understand customers and present to them what they will be interested. Of course, this is not an eMon, 19 Nov 2018 00:00:00 GMThttps://tingbin-blog.vercel.app/post/triangular-theory-of-love-between-customers-and-products/https://tingbin-blog.vercel.app/post/triangular-theory-of-love-between-customers-and-products/Triangle is the strongest shape found in nature; for love, a consummate love got to have intimacy, passion, and commitment three components to form such a stable triangle, according to Robert Sternberg, a member of the Psychology Department at Yale University. For the love between customers and the products/services/platform, it is the same. As a business owner, if we want to make our customers to feel that they cannot live without us, then we got to have all three components to have an everlaTue, 13 Nov 2018 00:00:00 GMThttps://tingbin-blog.vercel.app/post/design-an-effective-cart/https://tingbin-blog.vercel.app/post/design-an-effective-cart/It might be hard to believe that the average shopping cart abandonment rate is about 69.89% on PC and 78% on mobile.” (Source: baymard.com/lists/cart-abandonment-rate) Why so many customers will give up after putting items into the cart? How can we improve the cart conversion rate? What are the differences between a physical cart and a virtual cart, especially cart in a mobile app? How can we take advantage of these differences? Do we see such things happen for offline shopping? Very rare, rigTue, 30 Oct 2018 00:00:00 GMThttps://tingbin-blog.vercel.app/post/korean-customers-city-first-impression/https://tingbin-blog.vercel.app/post/korean-customers-city-first-impression/My first trip to South Korea, I stayed over a month. It was a business trip, but as a user centered designer, I tried to understand Korean customers during my stay. Before I arrived, I have read some customer insight report from my colleague, and saw some personas. However, no matter the personas about young mom or single college graduates, I did not see much difference from my understanding on any other such groups in other cities like Beijing or San Francisco. Maybe modern lives are quite siThu, 11 Oct 2018 00:00:00 GMThttps://tingbin-blog.vercel.app/post/segment-target-market-with-right-factors-of-people-instead-of-jobs-to-be-done/https://tingbin-blog.vercel.app/post/segment-target-market-with-right-factors-of-people-instead-of-jobs-to-be-done/“About 95 percent of new products fail. The problem often is that their creators are using an ineffective market segmentation mechanism, according to HBS professor Clayton Christensen. “ I agree with the statement made above, even though different companies failed for a different reason; but it is true, many companies did not segment their target market right. But I do NOT agree with Christensen what he suggests that companies need to start segmenting their markets according to "jobs-to-be-donFri, 07 Sep 2018 00:00:00 GMThttps://tingbin-blog.vercel.app/post/browse-index-search-and-consult/https://tingbin-blog.vercel.app/post/browse-index-search-and-consult/With e-commerce becomes more and more popular and become part of people’s daily life, it brings lot conveniences to consumers, that they can simply stay at home and click a few buttons (over the phone or PC) and then the merchandise will be delivered in front of their doors. Besides, there are even much more choices of products than what a supermarket can offer. But then here comes a new problem, with so many products and information are flooded on the Internet, how can people find the right mWed, 15 Aug 2018 00:00:00 GMThttps://tingbin-blog.vercel.app/post/do-not-make-me-think-v-s-do-not-make-me-distracted/https://tingbin-blog.vercel.app/post/do-not-make-me-think-v-s-do-not-make-me-distracted/It seems “do not make me think” has become a “common sense” for user experience design, and there are not much people even question about it. Maybe that is because they just do not want to think? I totally disagree with this “do not make me think” statement. Instead, in my opinion, actually people just do not want to be distracted.1. People love thinking Every people love thinking; people cannot even stop thinking for just one minute. If someone do not believe it, try it. Can anyone stop thinkinSat, 11 Aug 2018 00:00:00 GMThttps://tingbin-blog.vercel.app/post/understand-china-e-commerce-from-user-demographic/https://tingbin-blog.vercel.app/post/understand-china-e-commerce-from-user-demographic/According to eMarketer, China is the largest e-commerce market in the world, which is $1.94 trillion. Even though U.S. market is ranked number two, but it is less than one third of size of the China market. Ebay was in China about 15 years ago, Amazon also has an office in China. However, Ebay has already failed in China market, Amazon also does not have much shares of the market. The e-commerce space in China is dominated by domestic platforms, including Alibaba's Taobao and Tmall, JD.com, andThu, 19 Jul 2018 00:00:00 GMThttps://tingbin-blog.vercel.app/post/grow-together-with-users/https://tingbin-blog.vercel.app/post/grow-together-with-users/Almost all business started from a problem, because problems also means opportunities. By providing a better solution, new business gets a chance to enter a market and earn a piece of shares. When we started Gopackup, we targeted at the travel industry, and we have done some research to understand the pain of this field. 1. Middlemen cause an unhealthy ecosystem The biggest problem with the travel industry is that, it has more middlemen than any other sectors, quoted from Phocuswright. Which isThu, 03 May 2018 00:00:00 GMThttps://tingbin-blog.vercel.app/post/product-planning-start-your-love-journey/https://tingbin-blog.vercel.app/post/product-planning-start-your-love-journey/Product Planning, start your love journey!People's love journey normally are: Chasing, Dating, Engaging, and then Marry. And I think that is just like how innovators fall in love with his/her product. First, they also need to meet/find the right target; just like an innovator should also find a right market opportunity. And this answers the Who question. As a innovator, we got to define target market segment, define your primary user groups, validate user group definition through research and cFri, 02 Feb 2018 00:00:00 GMThttps://tingbin-blog.vercel.app/post/challenges-for-sharing-experiences-platform/https://tingbin-blog.vercel.app/post/challenges-for-sharing-experiences-platform/Since Airbnb and Uber, sharing economy has become a hot topic, and many startups have been starting to work on this field in order to reshape different industries. By best utilizing the idle resources, creating a peer-to-peer based sharing of goods/ services has become a trend since then. When I started to full time working on my start up, Gopackup, I thought over very hard on what are other idle resources that can be shared? Then I came up with this idea, which is allowing locals to use their fSun, 28 Jan 2018 00:00:00 GMThttps://tingbin-blog.vercel.app/post/design-for-the-blind/https://tingbin-blog.vercel.app/post/design-for-the-blind/Accessibility is an important character for user experience, and it becomes extremely challenge when it comes for the blind and visual impaired person.It was a big challenge and also a great opportunity when I worked on this project for 1+1, a NGO for the blind in Beijing. The idea was to create a website, which enable the blinds to be able to social online, and enjoy audio contents or radio channel from 1+1. So I conducted some research, found out some facts, which was not as what we by defauMon, 15 Jan 2018 00:00:00 GMThttps://tingbin-blog.vercel.app/post/i-designed-and-implemented-3d-ui-on-symbian/https://tingbin-blog.vercel.app/post/i-designed-and-implemented-3d-ui-on-symbian/Most people would not believe this set of user interfaces we have done was on Symbian platform. But yes, not only have we designed it, but also we implemented it for Nokia Reader 2.0, which is an app owned by MobilEdu. Even the managing team of Nokia headquarter had never realized, that Symbian system can also develop fancy UI. Otherwise, they could not have given up Symbian and then tried Meego, and then move to windows phone. Which, at the end, lead to their failure on mobile phone market froThu, 11 Jan 2018 00:00:00 GMThttps://tingbin-blog.vercel.app/post/not-just-design-its-look-but-its-business-model-to-help-the-poor/https://tingbin-blog.vercel.app/post/not-just-design-its-look-but-its-business-model-to-help-the-poor/Many charity organizations have been criticized for lack of transparency; on another side, many charity organizations are struggling to do the good thing yet be sustainable. My idea on Qifang was to create a transparent social enterprise, instead of a NGO, make money under the sunshine yet helping the poor students.Some background about this project: Qifang was the first P2P banking site in China, however, at that time, the market had not been educated yet, because lack of credit system, peopleThu, 11 Jan 2018 00:00:00 GMThttps://tingbin-blog.vercel.app/post/best-way-for-user-testing/https://tingbin-blog.vercel.app/post/best-way-for-user-testing/During my professional practice, I have tried so many ways of user testing. But can we really find out what users really need and how user feel through testing? What is the best way of user testing?Usability TestingThere are so many ways of user testing, and I almost tried all of them. From focus group, to user diary; from interview to observation; from usability testing to eye-tracking; from mobile usage tracking to facial expression recognition; even brainwave tracking... and so on and so fortWed, 10 Jan 2018 00:00:00 GMThttps://tingbin-blog.vercel.app/post/information-architecture-design-the-logic-of-your-product/https://tingbin-blog.vercel.app/post/information-architecture-design-the-logic-of-your-product/Information Architecture - Design the logic of your productWed, 10 Jan 2018 00:00:00 GMThttps://tingbin-blog.vercel.app/post/usability-and-user-experience/https://tingbin-blog.vercel.app/post/usability-and-user-experience/Usability and User experience are two aspects to evaluate a product or service. Some people may think they are the same or aligned, however, that is not always the case.Usability and User ExperienceUX designers quite often will conduct usability testings, and will use the usability testing result to evaluate their design concepts. So, some people by default will think usability equals to user experience; a product/service with good usability will have good user experience as well. But, that is nWed, 10 Jan 2018 00:00:00 GMThttps://tingbin-blog.vercel.app/post/wireframe-mock-up-prototype/https://tingbin-blog.vercel.app/post/wireframe-mock-up-prototype/Wireframe, Mock Up & PrototypeWed, 10 Jan 2018 00:00:00 GMThttps://tingbin-blog.vercel.app/post/briefing-my-background-understanding-of-ux-and-product-development/https://tingbin-blog.vercel.app/post/briefing-my-background-understanding-of-ux-and-product-development/Interactive Design Classes - 01 - Part I - Intro of Tingbin TangThis was my lecture at SJSU (San Jose State University). At the first class, I briefly introduced my own background, some project experiences, and my understanding about user experience and Product development process and management. Not like many other professors or scholars, my lectures are mostly around my own design experiences with real projects. Compare to many other peers who work at a big company, they may just have less numTue, 02 Jan 2018 00:00:00 GMThttps://tingbin-blog.vercel.app/post/double-iteration-product-development-process/https://tingbin-blog.vercel.app/post/double-iteration-product-development-process/Interactive Design Classes- 01 - Part III - Product Design ProcessThere are some product development process that people are using to develop their product, from water-fall process, to spiral, from agile development process to customer development process. There are also some product design process, e.g. user centered process, activity centered process, or systematic process. Each process has its own advantages and disadvantages. Many startup companies just directly go to development process, inTue, 02 Jan 2018 00:00:00 GMThttps://tingbin-blog.vercel.app/post/bring-the-third-sense-smell-over-the-internet/https://tingbin-blog.vercel.app/post/bring-the-third-sense-smell-over-the-internet/Scent Dome - Bring the third sense to the internet - Designed by Tingbin TangI designed the Scent Dome when I was working at Trisenx, a Savannah Georgia based startup company. It was a peripheral device that held a scent cartridge loaded with 20 different scented oils. When the USB-connected computer told the dome to start cooking, it heated small amounts of oil and blew out the fragrance. I applied DuraStar material from Eastman Chemicals. The DuraStar polymer is translucent with different colFri, 29 Dec 2017 00:00:00 GMThttps://tingbin-blog.vercel.app/post/help-the-poor-with-a-job-opportunity-gopackup/https://tingbin-blog.vercel.app/post/help-the-poor-with-a-job-opportunity-gopackup/Many people are saying, you cannot just give the poor money, that would not actually solve their problem; then what is the best way to help them? There used to be a famous solution — micro finance to help the poor start their own small business. Now comes another great solution from Gopackup, provide them with a freelance job opportunity as a tour guide and/or local travel assistant.Per Gopackup’s perception, travelers are mostly from the city, and they may like to experience a totally differentTue, 03 Oct 2017 00:00:00 GMThttps://tingbin-blog.vercel.app/post/collect-analyze-create-validate/https://tingbin-blog.vercel.app/post/collect-analyze-create-validate/Research and Teaching Statement I studied design in both my undergraduate and graduate schools, and then worked as a designer, design educator and entrepreneur. There are different theories about design process and methodologies, for example, the HCD Hear – Create - Deliver process; the design thinking process, empathize – define – ideate – prototype – test – implement; but in my conclusion, no matter what theory or process, actually it is all about: collect – analyze – create – validate. This pFri, 11 Aug 2017 00:00:00 GMThttps://tingbin-blog.vercel.app/post/increasing-social-gravity-with-nearal-app/https://tingbin-blog.vercel.app/post/increasing-social-gravity-with-nearal-app/According to Wikipedia, Gravity, also known as weight, is a natural phenomenon by which all things with mass or energy are brought toward one another. Gravity is well approximated by Newton’s law of universal gravitation, which describes gravity as a force which causes any two bodies to be attracted to each other, with the force proportional to the product of their masses and inversely proportional to the square of the distance between them.As for social relationships, the gravity law also appTue, 06 Jun 2017 00:00:00 GMThttps://tingbin-blog.vercel.app/post/a-new-angle-of-perspective-to-tour-a-city/https://tingbin-blog.vercel.app/post/a-new-angle-of-perspective-to-tour-a-city/When people tour a city, they see the surface of the place; for travelers, it is so hard for them to really get into a local destination. Now besides bridging travelers with locals; Gopackup has brought a new angle of perspective to travelers.This angle is not from those white collar who sitting in the big mansions drinking coffee and working on computers; this angle is not from those school trained tour guide who is reciting the history of the city emotionless rather than sharing a personal expSun, 28 May 2017 00:00:00 GMThttps://tingbin-blog.vercel.app/post/a-new-way-to-travel-and-social/https://tingbin-blog.vercel.app/post/a-new-way-to-travel-and-social/Travel should NOT be just walk around and seeing the sceneries; but making local friends, chatting and knowing more about local people and local culture should be part of it. Many travel services are trying to do so. For example, Airbnb allows travelers to accommodate with locals; Eatwith allows people to eat at local people’s house; now a Silicon Valley web company, Gopackup has a better way for travelers to engage with local people and social by interest.For example, a beautiful lady Maria froSun, 28 May 2017 00:00:00 GMThttps://tingbin-blog.vercel.app/post/tingbin-tang-introduces-gamification-methods-to-the-design-curriculum-at-pearl-academy/https://tingbin-blog.vercel.app/post/tingbin-tang-introduces-gamification-methods-to-the-design-curriculum-at-pearl-academy/Dezeen promotion: Pearl Academy dean Tingbin Tang has introduced a range of competitive problem-solving exercises to the design school's curriculum to prepare students for challenges they will face in the design industry.According to Tang, the problems designers face while working in the industry are "of a magnitude not encountered in a typical school environment"Using knowledge from throughout his diverse career, Tang's educational approach aims to give students at Indian design school Pearl AcFri, 19 May 2017 00:00:00 GMThttps://tingbin-blog.vercel.app/post/how-to-achieve-fission-growth/https://tingbin-blog.vercel.app/post/how-to-achieve-fission-growth/Tingbin Tang shared his ideas about how to achieve fission growth via product positioning, social, viral, gamification, and so on. He used some case studies together with his own experiences. This speech was given at the Palo Alto office of One Piece, a tech incubator. How to Achieve Fission GrowthTue, 04 Apr 2017 00:00:00 GMThttps://tingbin-blog.vercel.app/post/being-a-designer-is-about-knowing-the-art-of-problem-solving/https://tingbin-blog.vercel.app/post/being-a-designer-is-about-knowing-the-art-of-problem-solving/Astha Hemant | Posted on Thursday, July 8,2021 10:00 EducationTimesGood pay packages, work flexibility and creativity make students choose design as a career optionAs per a 2021 KPMG India report on the future of creative jobs, the design industry and professionals are at the forefront of reimagining the way every product and experience is developed.The need for personalisation, increased online activities and technology like virtual reality and 3D printing have prompted designers to leverageWed, 15 Mar 2017 00:00:00 GMThttps://tingbin-blog.vercel.app/post/successful-entrepreneurs-brainwash/https://tingbin-blog.vercel.app/post/successful-entrepreneurs-brainwash/Several months ago, I was invited to an entrepreneurship program at my graduate school to be a mentor. We had a panel discussion, I was one of the mentors sat on the stage and answering students’ questions. One student entrepreneur asked, “I have some students coming to our team, but my project has not been funded yet, how do I encourage them to work hard with no payment?” Every mentor shared their ideas, like set a vision, build a role model, inspire them with some success stories, and so on. IThu, 17 Sep 2015 00:00:00 GMThttps://tingbin-blog.vercel.app/post/the-future-is-design/https://tingbin-blog.vercel.app/post/the-future-is-design/My Speech at one of the recruiting events of Pearl Academy. Started from discussing the future trend with AI and automation, why some jobs will be replaced by AI, and why design can never be replaced, I explored the professional development opportunities for design background students, and encouraged them to enter this exciting field of creativity and innovation.Thu, 10 Sep 2015 00:00:00 GMThttps://tingbin-blog.vercel.app/post/enroll-into-your-dream-school-via-a-creative-portfolio/https://tingbin-blog.vercel.app/post/enroll-into-your-dream-school-via-a-creative-portfolio/College admission is not just based on SAT scores but also other merits like personality, curiosity, compassion, creativity, leadership, personal interest, and commitment, and so on. So my suggestion was not to focus too much on just academic performance, but through building a portfolio which demonstrates your compassion towards the society, community, and people in need of help; through creative solutions and helped them out. By such a portfolio, showing to the admission committee your meritsWed, 06 May 2015 00:00:00 GMThttps://tingbin-blog.vercel.app/post/my-ideas-about-creativity-education/https://tingbin-blog.vercel.app/post/my-ideas-about-creativity-education/This speech was in Chinese mandarin. Creativity Education Speech - TingbinFri, 24 Oct 2014 00:00:00 GMThttps://tingbin-blog.vercel.app/post/the-world-is-beautiful-because-of-diversity/https://tingbin-blog.vercel.app/post/the-world-is-beautiful-because-of-diversity/Diversity Statement As a China-born Asian, who now lives in the United States; where in China, it has 56 ethnic groups; and in the United States, it is also a melting pot of cultures with people from every corner of the world. As a designer, I enjoy different styles and colors, and I appreciate the wonderful world of diversity. As a teacher in a university, I always treat every student equally, no matter their gender, race, color of skin, appearance, religion, or any other factors. I will onlyWed, 17 Sep 2014 00:00:00 GMThttps://tingbin-blog.vercel.app/post/drive-students-by-questions-instead-of-answers/https://tingbin-blog.vercel.app/post/drive-students-by-questions-instead-of-answers/Statement of Pedagogy Pedagogy, as the method and practice of teaching, defines how educators like us interact with learners. As an educator, a designer, and a design educator, I have formed my own understanding of pedagogy during my professional and academic practices and experiences. 1. Set up an OKR, let the students clearly see the path of success Objectives and key results (OKR) is a framework for defining and tracking objectives and their outcomes. It was invented by Intel and adopted byFri, 18 Jul 2014 00:00:00 GMThttps://tingbin-blog.vercel.app/post/manage-your-vitals-beautifully-with-ihealth-trackers/https://tingbin-blog.vercel.app/post/manage-your-vitals-beautifully-with-ihealth-trackers/Tingbin Tang (you can call me Ben) is the Chief Creative Officer of iHealth Labs in Silicon Valley. He presented iHealth’s suite of connected health trackers.Fri, 04 Jul 2014 00:00:00 GMThttps://tingbin-blog.vercel.app/post/how-to-avoid-asian-tax-with-a-creative-portfolio/https://tingbin-blog.vercel.app/post/how-to-avoid-asian-tax-with-a-creative-portfolio/(This speech was in Chinese mandarin). Tingbin Tang's speech about how to avoid so-called "Asian Tax" by creating a great portfolio which showcases students' personal interest, commitment, compassion, and creativity. How to Avoid "Asian Tax" With a Creative PortfolioSat, 30 Nov 2013 00:00:00 GMThttps://tingbin-blog.vercel.app/post/homophily-ideas-behind-spetcial-app/https://tingbin-blog.vercel.app/post/homophily-ideas-behind-spetcial-app/It is so nature that people tend to social with like-minded people. In psychology, we call it “homophily”, which refers to “the tendency of individuals to associate and bond with similar others”, quoted from Wikipedia. Just like an old saying, birds of a feather flock together. It is so common that people just naturally feel closer with those who are similar to themselves, e.g. shared beliefs, values, hobbies, interest, education, experience, characteristics or even appearance, and so on. ThereThu, 31 Oct 2013 00:00:00 GMThttps://tingbin-blog.vercel.app/post/choosing-the-right-metrics-for-market-segments/https://tingbin-blog.vercel.app/post/choosing-the-right-metrics-for-market-segments/- A summary for My Story Playtime AR App When we design our product and service, we got to understand our target users. The target user groups formed our market. “Market segmentation is the activity of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers (known as segments) based on some type of shared characteristics.” Quoted from Wikipedia. In short, to do market segmentation, is to divide users into different groupFri, 13 Sep 2013 00:00:00 GMThttps://tingbin-blog.vercel.app/post/rish-robot-for-the-aquarium/https://tingbin-blog.vercel.app/post/rish-robot-for-the-aquarium/A lot of people have fish as their pets. Fish are very quiet, clean and pretty. It helps people to calm just by watching the fish glide through the water. They do not need to be groomed, but they do need the owners to maintain a proper environment in the aquarium. Like many other pets, some fish owners also have a strong emotional connection with their fish. The fish are their companion. People will talk to their fish; they will look into each other’s eyes. When the owner come closer, the fish wThu, 15 Aug 2013 00:00:00 GMThttps://tingbin-blog.vercel.app/post/validate-your-business-model/https://tingbin-blog.vercel.app/post/validate-your-business-model/Validate Business Model - Tingbin TangFri, 17 May 2013 00:00:00 GMThttps://tingbin-blog.vercel.app/post/matching-algorithms-for-dating-app-guteday-app/https://tingbin-blog.vercel.app/post/matching-algorithms-for-dating-app-guteday-app/The unique features of mobile phone have made online dating even more convenient. Compare to the PC era, mobile phone is an extension of human body, and we can be for sure that at the end of the phone is another real person. Mobile internet with its SoLoMo (Social, Local, Mobile) characteristics, become a perfect tool for location based social activities, including dating. 1. Visual attraction is the first element for matchingFor dating app, developers normally integrate AI-based algorithms to cSat, 08 Dec 2012 00:00:00 GMThttps://tingbin-blog.vercel.app/post/mwuaah-a-voice-micro-blogging-app/https://tingbin-blog.vercel.app/post/mwuaah-a-voice-micro-blogging-app/Since Twitter, many startups started to develop different micro-blogging apps. Compare to traditional blog, micro blogs are normally much smaller, and users normally just posting a short sentence of what they were doing or thinking at the right moment. When I received this project from Hisunsray, I was thinking how can I help them to standout from other similar services, and how to best utilize the capabilities of smart phones, while enhance user engagement. My approaches were as below: 1. VoiceMon, 08 Nov 2010 00:00:00 GMThttps://tingbin-blog.vercel.app/post/assumption-vs-hypothesis/https://tingbin-blog.vercel.app/post/assumption-vs-hypothesis/Avoid Making Arbitrary Business & Product Decisions Even though the terms “assumption” and “hypothesis” have very similar meaning, they are not the same. Many people used them in a wrong way, not just in wording, but in practice. An assumption is a hope or a guess based on past experiences or personal understanding. It can be very arbitrary. According to Merriam-Webster, an assumption is a “statement (as a proposition, axiom, postulate, or notion) taken for granted”. A hypothesis is made tentatiThu, 21 Oct 2010 00:00:00 GMThttps://tingbin-blog.vercel.app/post/new-girl-dora-s-story-a-new-interpretation-of-freud-s-theory/https://tingbin-blog.vercel.app/post/new-girl-dora-s-story-a-new-interpretation-of-freud-s-theory/When I first time looked at the art works of Zheng Wang, I saw a new Dora girl’s story, interpreting Freud’s theory about sex and human nature. Freud was discovering the deep inside secret of the little girl, Dora, through the clue of her jumpy actions, her confession, and the content of her dreams. Freud presented to the audience the complicated motivation hiding behind Dora’s hysteria, multi-triangular amativeness, and homosexual secrets. While, in the new Dora’s story, or we can say, in the lMon, 07 Apr 2008 00:00:00 GMThttps://tingbin-blog.vercel.app/post/da-vinci-role-model-for-designers/https://tingbin-blog.vercel.app/post/da-vinci-role-model-for-designers/Whenever talking about Leonardo da Vinci, people will think of his paintings, the Mona Lisa, the Last Supper, and so on and so forth. But actually Da Vinci is not like any other artists, who just paint for artistic expressions; Da Vinci has designed many products, and his broad knowledge in engineering, crafts, human factors, usabilities, and so on, also fit into our modern education for designers. So, I would say, Leonardo da Vinci is more of a designer than an artist. 1. Design Foundation SkSat, 24 Nov 2007 00:00:00 GMThttps://tingbin-blog.vercel.app/post/how-3d-printing-gonna-redefine-product-design/https://tingbin-blog.vercel.app/post/how-3d-printing-gonna-redefine-product-design/My first touch with 3D printing was back to 20 years ago, when I was still in graduate school pursuing my terminal degree in Product Design. My department had one SLA 3D printer at that time, which cost my school a quarter of a million dollars, and my department chair was so proud about that printer. Even though most facilities and equipment in my school were free to use, that 3D printer was an exception. There was a staff member in charge of the printer, we as a student will hand over our 3D moTue, 31 Jul 2007 00:00:00 GMThttps://tingbin-blog.vercel.app/post/when-american-design-and-chinese-manufacture-stare-at-each-other/https://tingbin-blog.vercel.app/post/when-american-design-and-chinese-manufacture-stare-at-each-other/Special Topic on the CoverAuthor: Director of Transportation Design Center of China Central Academy of Fine Arts, Member of Industrial Designers Society of America, and founder of San Stone CompanyWhen American Design and Chinese Manufacture Stare at each otherText/Tang TingbinWhen I was about to come back to China from the United States, I went to many department stores. I wanted to take some commodities not Made in China as gifts for families. However, I could not find a real American good. ThWed, 09 Nov 2005 00:00:00 GMThttps://tingbin-blog.vercel.app/post/tang-tingbin-the-guy-who-replaces-made-in-china-with-designed-in-china/https://tingbin-blog.vercel.app/post/tang-tingbin-the-guy-who-replaces-made-in-china-with-designed-in-china/Beijing Youth WeeklyTang Tingbin: The Guy Who replaces Made in China with Designed in ChinaHe has no strange hair, long beard and personal independence of artist; He has no suit, car and house of overseas returnees. The art overseas returnee in front of us-Tang Tingbin, teacher of China Central Academy of Fine Arts-wears a T-shirt with the characteristics of the times and a green leisure trousers. His traffic tool is only a motorcycle.He called himself an idealist. He gave up superior environmenThu, 11 Aug 2005 00:00:00 GMThttps://tingbin-blog.vercel.app/post/socratic-persistence-an-interview-with-tang-tingbin/https://tingbin-blog.vercel.app/post/socratic-persistence-an-interview-with-tang-tingbin/July 2005 the 7th editionArt and DesignLeading journal for Chinese design artBy Dang DanSocratic PersistenceAn interview with Tang TingbinEditor's note: A few days ago, Tang Tingbin, teacher of China Central Academy of Fine Arts and Master of Industrial Design of Savannah Art and Design College published An Overseas Returnee’ Confusion. An idealistic overseas returned teacher has low salary and difficult life in China Central Academy of Fine Arts, the highest art university in China. This causesFri, 01 Jul 2005 00:00:00 GMThttps://tingbin-blog.vercel.app/post/gap-between-china-and-foreign-countries-is-valuing-people-or-machine/https://tingbin-blog.vercel.app/post/gap-between-china-and-foreign-countries-is-valuing-people-or-machine/Beijing News: Gap between China and foreign countries is valuing people or machineTang Tingbin, an Overseas Returned Teacher, Stated in Article China Lacked Respect to TalentsJune 17th, 2005 10:11Behind Tang Tingbin are some art works with good modeling. Shot by Pu Feng, our correspondentCharacter: Tang Tingbin He was born in 1977 in Hengyang, Hunan province. He is now a teacher in China Central Academy of Fine Arts. He graduated from Savannah Art and Design College.Purpose of conversation:On JFri, 17 Jun 2005 00:00:00 GMThttps://tingbin-blog.vercel.app/post/e-mail-tries-out-a-sense-of-smell/https://tingbin-blog.vercel.app/post/e-mail-tries-out-a-sense-of-smell/You could soon be able to spice up your e-mails with your favourite perfume.UK net provider Telewest Broadband is testing a system to let people to send aromatic e-mails over the internet.It has developed a kind of hi-tech air freshener that plugs into a PC and sprays a smell linked to the message.Telewest say it could be used by supermarkets to tempt people with the smell of fresh bread or by holiday companies seeking to stir up images of sun-kissed beaches."This could bring an extra whiff of rThu, 19 Feb 2004 00:00:00 GMThttps://tingbin-blog.vercel.app/post/message-will-be-scent/https://tingbin-blog.vercel.app/post/message-will-be-scent/Since the internet, visual and voice has become part of the online world. But what about other senses? Many companies have been trying to bring more to make the virtual world more close to reality. This Scent Design I had done was one of the approaches.Sat, 22 Mar 2003 00:00:00 GMT